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Writing a Statement of Purpose

All applicants are required to write a
statement of purpose.

This essay should be a sincere reflection of what you think and believe. Speak about your own life experiences. Use language that is familiar to you, language you use on a daily basis. We are impressed by sincerity and honesty, not flashy buzzwords. We encourage you to think in-depth about all aspects of your life—your personality strengths, the situations you find most challenging, and the things you daydream about between homework assignments. The process of writing this essay should help you find the clarity and confidence to speak about your goals so that we can help you achieve them. The goals you set now should be rooted in those aspects of your life that you identify as strengths and priorities. Those goals are the first steps on your path toward a life-long pursuit of creativity.


Respond to following questions in essay format, tell us the story of you. Please elaborate on and unpack your answers with specific examples that help us understand your creative thinking process and personal story.

Please submit a type written 500 word (1-2 page) minimum essay responding to the following four questions:

  • What are you most passionate about? If you’re not sure about your passion, what are you most curious about?
  • What are you good at, not perfect but getting better at with time and training? Maybe this is a drawing skill or maybe it’s public speaking, art and design requires a wide range of talents and we want to know which you’d like to develop most.
  • Outside of your personal practice, how is art and design a part of your daily life?
  • What does the world need? Does it need more of something, less of something, a change or improvement in a particular area? Reflect on needs that impact others that are also significant to you and your worldview.
  • You may email your Statement of Purpose to: [email protected] (send as a PDF attachment) or send it in the mail to the attention of the KCAD Admissions Office. This document must include your full legal name and date of birth in the header of the document.