DANI F. HUGHES
KCAD Alum ('22, BFA Photography)
Escapism (green grass)
"After researching early television advertisements, this photographic series was inspired by the irony of selling a means of fabricated realism. Many mid-century T.V. advertisements are directed towards the audience of children and young adults who are most susceptible to developing and their perceptions. My intent is to replicate the space between imagination and reality in relation to impressionable minds. I portray the sensory thrill of escapism while conveying how obscure, and sometimes all-consuming, the experience is through surreal oddities and flaws such as recorded images on screens, tearing paper and outdoor environments. These images are shot in studio and on location with unaltered image prop construction.
Throughout the evolution of media sources, the overall impact on our senses remains fundamentally the same. Media consumption has increased exponentially since the mid-20th century and will continue with technology development. Virtual entertainment and communication carry shifts from the past to the present and lead the direction of our future. Yet, it's one of the most exciting outlets that enhances our imaginations, creates information access, and connects a society as a whole. It holds a crossover between what we see on screens and what we apply to our individual lives. It's mind-altering. My imagery is a play on escapism–a concept that any living generation can relate to, where the grass is always greener, and we place trust in receiving endless knowledge. Imaginations are vast and mysterious, as are human relations to the world of media. For better or for worse, the two intertwined shapes out understandings of where we all meet in reality."
I am a recent graduate of Kendall College of Art and Design pursuing fine art and photography. When navigating my source of inspiration and the physical act of creating, it’s always linked in a relation to nostalgia. The medium of photography compliments my exploration of time, human memory, and sentimentalism. Whether it be my own memories, or my curiosities surrounding bygone eras, I use photography as a visual narrative tool. I am drawn to ways photography can experimentally overlap other art mediums and the influences of my rural Midwest upbringing and family history often surface in my work.