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Kendall Competes in IIDA Finish to Fashion 2010 – Cities Around the World

Posted October 19, 2010

On September 30, The Royal Oak Music Theatre in Royal Oak, Michigan, was the location of a unique event that entwined fashion with interior design. The International Interior Design Association (IIDA) “Finish 2 Fashion 2010: Cities Around the World” was a competition for design teams and manufacturer sponsors to create one-of-a-kind outfits made solely from interior finish materials, and model them on the runway Design teams included student, professional and collaborative (professional + sponsored student), and categories included Best of Show, Best Use of Materials, Best Craftsmanship, Best Hair + Make-up and Best Integration of the Theme: Cities Around the World.

Kendall’s Collaborative Team included three Interior Design faculty members, Lee Davis, MaryEllen Fritz, and Tara McCrackin, and two Interior Design students, Jessica Kronlein and Abigail Kiel.  Rounding out the team was Kendall librarian Elise Brown, the make-up artist.

Backstage at the event: Jessica Kronlein (wearing the team’s design), Lee Davis, Abigail Kiel, MaryEllen Fritz.


Time was of the essence, as the team was put together in June and had only a few short months to research, plan, and produce a “high fashion” creation using, of all things—wallcovering!

Unlike other teams who went for costumes that would be wearable only by Lady Gaga, the Kendall team created a very wearable design inspired by the Polish Pavilion at the Shanghai Expo 2010. They researched wallcovering patterns offered from corporate sponsor D.L. Couch and found a few graphic black and white patterns that played on that aesthetic.

Polish Pavilion at Shanghai Expo

Concept sketch of dress design

Jessica Kronlein models the team’s Shanghai-inspired dress.

Although the Kendall team didn’t take home any of the awards, consider that they were competing with teams of professionals, some of which had been working for eight months on their creations. The craftsmanship and creativity the Kendall students embraced was very impressive.

A special shout-out to student Abigail Kiel for her fabulous pattern and sewing skills.  And Jessica, we can only say “Wow!” for our model. The faculty agrees that we worked with a very talented team!

Check out Elise Brown’s vlog on You Tube to see the entire show.

– Pam Patton


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