KCAD offers short-term credit and non-credit classes for professionals looking to update their skills and build new ones. Classes are designed with input from college faculty and taught by professionals working in the field. Daytime, evening and weekend classes are available.
Custom Courses for Your Workplace
We develop custom courses or team building experiences for your business in areas like innovation, design thinking, leadership, computer software, websites, marketing, graphic design, and much more. Call 616.259.1139 with your ideas, and we’ll help you find the right fit for your needs. See examples below and on the following page. KCAD Continuing Studies instructors have the real-world experience to give their students insights that will change the way they think about their own potential. Workshops will be taught by professionals most appropriate for your company and professional needs.
Solve “messy” problems and develop creative solutions using the toolbox of design thinking. Our professional instructors will guide you through determining the correct problem to solve, using empathy exercises, engaging feedback and support from all levels of your organization, developing prototype solutions, and testing. Learn what the design thinking toolbox can do for you and your organization.
TEAM BUILDING WORKSHOPS
We offer workshops like “Art of the Doodle,” “One Way to Paint a House,” and “Paper Pattern Quilt” to build team rapport, break the ice, and get your team thinking collaboratively, outside the box. We have many more ideas; so contact us and let us know your needs. We’ll provide solutions that custom-fit your organization.
Determine how your in-house department can periodically assess its output, what the metrics that matter are, what analysis processes work best, and how to present these findings with clarity and credibility to the rest of the organization.
LEVERAGING YOUR BRAND
Your company has a brand, whether you acknowledge it or not. What is the role of your design team, in house or out, in stewarding your brand? How does your design department engage all the stakeholders influencing that brand and keep that dialogue productive? Is your brand position clear for all audiences, what does it mean to stay on message, and how do new products or services get added while maintaining a strong brand?
BRAND DEVELOPMENT PROCESS
This course will survey the most commonly used steps to create, build, migrate, and/ or revitalize your brand. Understanding the types of brand architecture and strategies will aid your design team in stewarding your brand successfully. You will learn how to utilize branding as a simple framework in addressing marketing communication issues.
BUILDING VENDOR PARTNERSHIPS
Your company, whether it has an internal capability or uses external creative resources, needs to make sure vendor relationships are as effective, efficient, and accountable as possible. This means understanding the processes and outcomes involved, clarifying roles, agreeing on metrics to be used, and seeing that real value exists for all parties concerned.
Working with designers from West Michigan’s design community, our pro courses are suitable for professionals in the areas of graphic design, interior design, architecture, furniture design, and more. Practices follow industry standards. Classrooms are equipped with the latest software. Click here to see our current classes. For corporate billing options, email Continuing Studies.