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Design for Social Impact: a lecture by Sara Cantor Aye

March 20, 2019 11:30 am – 12:20 pm
Location: Woodbridge N. Ferris Building, Room 217

Design for Social Impact: a lecture by Sara Cantor Aye

We all know human-centered design is a powerful tool for behavior change, but how can it be used for social change? Sara will share learnings from applying the design process to complex social issues, including health care, housing and community development. Her multidisciplinary design firm Greater Good Studio works collaboratively with clients to co-create solutions that honor reality, create ownership and build power, ultimately working to advance social equity for underserved people and groups.

About Sara Cantor Aye
Sara Cantor Aye is a creative leader and human-centered designer focused on equity, inclusion and social innovation. After spending seven years using human-centered design (HCD) to create new markets for corporate clients, she co-founded Greater Good Studio in 2011 to apply the process and principles of HCD to the more meaningful challenges of the social sector. Her team of “pissed-off optimists" has helped nonprofits, foundations, government agencies and social enterprises to build internal capacity for innovation, create and prototype new programs and services, and sustain and scale their impact.

Sara's long-term goal is to alleviate the systemic sources of inequity that are present in our country. To this end, Greater Good's portfolio spans fields as diverse as education, workforce development, housing, mental and behavioral health, community development, public safety and the arts. Her love of design research translates to a practice focused on deep community engagement, asset-based design and a commitment to empowering clients and communities to co-create solutions to the challenges they face.

Sara holds a master’s in design planning from the Institute of Design at IIT and a bachelor’s in mechanical engineering from Northwestern University.

Individuals with disabilities who require special accommodations to participate should contact Design West Michigan at 616.451.2787 at least 72 hours in advance.