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Annual Giving

Honoring the past, celebrating the present, and planning for the future.

From the President:

For more than 90 years, Kendall College of Art and Design of Ferris State University (KCAD) has continued to evolve. Established in 1928, the college officially opened its doors in 1931, with 31 students enrolled, as the David Walcott Kendall Memorial School (1928 – 1946). Later the college was known as the Kendall School of Design (1947 – 1986) and then Kendall College of Art and Design (1987 – early 2000s). Over the years, the college became well-known by many in and around the community as Kendall. More recently, following a merger with Ferris State University, the college was renamed Kendall College of Art and Design of Ferris State University, or KCAD.

No matter what you call the college, you are an essential member of the community and an important piece of the college’s past, present, and future.

If you are able to support future KCAD students, please consider making an annual gift. Your support truly makes a difference for students! Currently, 31 scholarships are available to award thanks to the support of KCAD alumni, friends and employees. As we embrace and plan for the future, we are asking you to help KCAD double the number of scholarships available for KCAD students by making a gift today.

Right now, all gifts to the KCAD General Scholarship Fund will be matched dollar-per-dollar through the Ferris Futures Scholarship Challenge, doubling the impact of your support. To learn more about this or other ways to give, please review the information below. Thank you for your consideration and support of KCAD and its students.

All good things,

Tara McCrackin
President and KCAD ‘97 Interior Design Alumna
Kendall College of Art and Design of Ferris State University
[email protected]

Donate Today and Double the Impact of Your Gift

KCAD’s General Scholarship Fund

This scholarship fund was established through the gifts of KCAD alumni and friends to provide essential financial support for KCAD undergraduate and graduate level students who have demonstrated financial need. Right now, all gifts to this endowed fund will be matched dollar-per-dollar through the Ferris Futures Scholarship Challenge, doubling the impact of your gift. When giving online select “KCAD General Scholarship Endowment.”

Contribute to an Established Endowment Fund

Your gift will help to increase the amount available to award annually for the established KCAD Endowment of your choice (click here for complete list of established endowments at KCAD). Currently, gifts of $1,000 or more will be matched dollar-for-dollar through the Ferris Futures Scholarship Challenge, doubling the impact of your gift. When giving online select “Other Designation” and include the name of the established endowment you would like your gift to support.

Establish a New Scholarship Endowment Fund

Pledge a gift of $12,500 or more, to be paid before June of 2023, to create a new scholarship endowment at KCAD. Gifts made toward pledges of $12,500 or move will be matched dollar-for-dollar through the Ferris Futures Scholarship Challenge and result in a named endowment at KCAD. To learn more contact Jill Schneider at 616-451-2787, x1150.

Other Ways to Give

Support a KCAD Program

KCAD welcomes gifts for specific programs or areas of the college. These funds are used to support needs that are specific to a program of study or area of the college as designated by the donor. When giving online select “Other Designation” and describe the program or area of the college you would like your gift to support.

Support KCAD

KCAD welcomes gifts to support the overall college. These gifts will be used by the college to support identified needs or projects that will enable the continued advancement of KCAD to support student success. When giving online select “Kendall College of Art and Design.”

Gifts of Stock

Gifts of appreciated property (securities) held for more than a year may be deductible, based on the fair market value of the gift, for up to 30 percent of your adjusted gross income with no capital gains tax on the appreciation. Consult your tax advisor for specific information. Call 231-591-2157 to learn more, or click here to view the Gifts of Stock Instructions page.

Gifts of Property

Gifts of appreciated property such as real estate can have tax benefits to the donor. Please call 231-591-2365 for more information about making a gift of property.

In-Kind Gifts

Gifts of items such as equipment and educational materials are often welcomed if the items are needed and usable by the college or can be easily sold to support the college. If you are interested in donating items to the college please email the following information to Jill Schneider.

  • Donor full name and company name if applicable
  • Donor full address
  • Donor phone
  • Donor email
  • Brief description of the item or items you wish to donate along with images of the items
  • Donor stated value of the item or items

Once a request is received the college will review the request and advise if the college is able to accept the proposed in-kind gift. Please note: the college will not accept any art supplies or materials that are considered hazardous. You as the donor are responsible for transporting the gift to KCAD and any associated costs for transportation, unless waived by the college. If the donor stated value exceeds $5,000 it is recommended that you consult with your tax advisor to determine if you should seek proof of market value and/or an appraisal in advance of making the donation.

KCAD Employee Giving

KCAD employee gifts are always welcome and appreciated. If you are an employee of KCAD and wish to give through payroll deduction please complete the online Payroll Deduction Authorization Form.

Planned Giving

Help us meet future challenges. To learn more about ways to give through a planned gift to KCAD and Ferris State University by amount, age, or asset, please visit ferris.myplannedgift.org.

Sponsorship Opportunities

Become a sponsor of KCAD’s Annual Student Exhibition.

Overview

As an innovator in art and design education, KCAD cultivates a student-centered learning community that fuels the regional economy with creative leaders and critical thinkers with global perspectives. We do this through a strong curriculum as well as through unique partnerships with industry sponsors. This spring, we look forward to celebrating these future leaders at our Annual Student Exhibition.

This exhibition is a unique experience for every KCAD student. It serves as a significant moment for our graduates, culminating several years of intense focus and dedication. Faculty and staff share in this accomplishment, alongside our students. This year’s exhibition will open from May 5 through May 9, 2020.

Exhibition Impact

KCAD anticipates over 3,000 visitors, ranging from alumni, student supporters and friends to potential employers, and future students and their families, to visit campus to view this exhibition. To support attendance and invite target groups to campus, KCAD holds the following key events:

  • Public Opening Reception for the general public, students, student supporters, college employees, prospective students, potential employers, and alumni (2,000+ attendees).
  • Alumni and Friends VIP Reception for all KCAD alumni, donors, and friends (300 attendees).
  • Excellence Awards Reception for student award winners and supporters (100 attendees).

While the Annual Student Exhibition is on display, KCAD’s campus is open to the public. We anticipate that during this time, over 1,000 additional guests visit campus either on their own or as part of an organized tour group. These guests are typically alumni, potential employers, prospective students, and student supporters.

NEW this year, KCAD is expanding its Annual Student Exhibition to include an exhibition of student work at the Forest Hills Fine Arts Center, which serves as the college’s commencement venue. The Forest Hills Fine Arts Center, a 62,000 square foot LEED-certified facility, provides a unique environment for year-round learning opportunities and staged performances in all aspects of the performing and visual arts. This exhibition will be on display and open to the public from May 8 - 22, 2020. KCAD anticipates that this exhibition will be viewed by more than 5,000 guests attending events at the Fine Arts Center in addition to the 2,000 guests expected to attend KCAD’s commencement ceremony.

PROGRAM SPONSOR - $1,000
  • Logo recognition as Program Sponsor on signage in the chosen program’s exhibition space
  • Name listed under Program Sponsor category on Annual Exhibition web page on kcad.edu
  • Name listed under Program Sponsor category in Annual Exhibition printed program
  • Name listed under Program Sponsor category in all KCAD media releases for the exhibition
  • Two complimentary tickets to KCAD’s Alumni and Friends VIP Reception
SUPPORTING SPONSOR - $2,500
  • Logo recognition as Supporting Sponsor on signage at exhibition main entrances
  • Name listed under Supporting Sponsor category on Annual Exhibition web page on kcad.edu
  • Name listed under Supporting Sponsor category in Annual Exhibition printed program
  • Name listed under Supporting Sponsor category in all KCAD media releases for the exhibition
  • Four complimentary tickets to KCAD’s Alumni and Friends VIP Reception
VISIONARY SPONSOR (5 Available) - $5,000
  • Logo recognition as Visionary Sponsor on signage at exhibition main entrances
  • Name listed under Visionary Sponsor category on Annual Exhibition web page on kcad.edu
  • Name listed under Visionary Sponsor category in Annual Exhibition printed program
  • Name listed under Visionary Sponsor category in all KCAD media releases for the exhibition
  • Logo recognition as Visionary Sponsor on signage at the Forest Hills Fine Arts Center exhibition
  • Verbal recognition as the Visionary Sponsor at all supporting events
  • Six complimentary tickets to KCAD’s Alumni and Friends VIP Reception
PRESENTING SPONSOR (1 Available) - $10,000
  • Logo recognition as Presenting Sponsor on signage at exhibition main entrances
  • Name listed under Presenting Sponsor category on Annual Exhibition web page on kcad.edu
  • Name listed under Presenting Sponsor category in Annual Exhibition printed program
  • Name listed under Presenting Sponsor category in all KCAD media releases for the exhibition
  • Logo recognition as Presenting Sponsor on signage at the Forest Hills Fine Arts Center exhibition
  • Verbal recognition as the Presenting Sponsor at all supporting events
  • Opportunity to provide one take away marketing piece to be available on KCAD’s campus for the duration of the exhibition
  • Eight complimentary tickets to KCAD’s Alumni and Friends VIP Reception with an opportunity for a private tour of the exhibition before the reception

If you are interested in sponsoring KCAD’s Annual Student Exhibition, please email Jill Schneider or call 800 676.2787, x1150.

Kendall College of Art and Design is a part of Ferris State University. All gifts donated to KCAD are processed through the Ferris Foundation for tax acknowledgement.