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Alumni Gregg Palazzolo Named Silver Award Winner in 2014 West Michigan ADDYs

Posted February 13, 2014 in AlumniGraphic Design

The American Advertising Federation of West Michigan (AAF West Michigan) has named Gregg Palazzolo, CEO and creative director of Palazzolo Brand Design, 2014 AAF West Michigan Silver Medal Award winner.

Greg Palazzolo

The Silver Medal Award will be presented at AAF West Michigan’s annual ADDY Award ceremony, Thursday, February 20, at the Grand Rapids Art Museum, 101 Monroe Center St. NW, Grand Rapids. The ADDY Award ceremony is from 6-9 p.m. and is open to the public. The Silver Medal Award and ADDY Award presentations will begin at 8 p.m. Tickets to the ADDY Awards can be purchased at www.aafwmi.org.

“It’s our pleasure to honor Gregg Palazzolo as our Silver Medal Award winner in 2014. His tremendous creative and community contributions have earned national recognition, and are another example of the outstanding design and branding talent that is a significant business asset for West Michigan,” said AAF West Michigan President Nick Katsarelas. “Gregg is both talented and generous with his time, helping small businesses like Rowsters Coffee – and big businesses like Meijer Gardens and Trendway – achieve a competitive business advantage through his award-winning brand development. Gregg is a gifted creative professional and a highly respected business leader. We are proud of his many accomplishments, and especially of his achievement as this year’s Silver Medal Award winner.”  

Palazzolo is a winner of more than 100 ADDY Awards at the district, regional and national levels of the American Advertising Association, and has served as a judge for more than a dozen ADDY competitions.  

In 1980, he founded Palazzolo Brand Design where he serves at the helm as owner and chief creative officer. His iconic logo and brand development programs include work for Steelcase, Haworth, Dowcraft, Turnstone, Trendway, MLive, IBM and Amway/Alticor.        

While still in high school, Palazzolo began his career with Fiedler Book Publishing as a plate room worker and paste-up artist. While earning his bachelor’s degree in fine arts from Kendall College of Art and Design, he worked at Norman, Navan, Moore & Baird Advertising as a production and design assistant. Gordon Navan, one of the agency’s founders, was the first recipient of the AAF West Michigan Silver Medal in 1961. Bonnie Payne, who was a mentor of Gregg and Norman, Navan, Moore & Baird, was the 2002 Silver Medalist.

Payne notes in her letter of support for the Silver Medal Award that even though Palazzolo has earned many ADDYs and national Awards, the true measure of success is the firm’s many happy clients. “Although a fine artist, Gregg has always understood that design, ads and branding must sell both image and product,” she said. “His company does just that: sells the product with extra style and flair. Gregg is a true Renaissance Man with an amazingly inquisitive mind, many eclectic interests (from Airstreams to Mathias Alten) and a hands-on supporter of both the advertising and West Michigan community.”

After graduating, Gregg taught as an adjunct faculty member of the college. He also served as vice president of Marketing for Gantos, a Michigan-based retailer, in the 1980s.

He has served on numerous boards that support advancement of the arts and the West Michigan economy, including the Urban Institute for Con­temporary Arts, Kendall College of Art and Design Alumni Association, City Celebration, GR Festival of the Arts, Health Expo and the ADDY Awards.

“Gregg continues to dedicate himself to sharing his talents and experience with young creatives by his participation in The Polishing Center, Creative Smack Down and Yardsticks, as well as being a guest lecturer at GVSU and Ferris,” said Frank Blossom, past Silver Medal recipient, GVSU instructor, president of The Polishing Center and owner of Frank Communications. “We are proud to recognize him for his excellent work today as well as his incredibly important inspiration of tomorrow’s emerging talent.”

The Silver Medal—the American Advertising Federation’s highest honor—is awarded by local AAF chapters to professionals who have made outstanding contributions to the advertising and marketing industry and who have been active in furthering creative excellence and responsibility in areas of social concern. For more information about the AAF Silver Medal Award and this year’s winner, please visit www.aafwmi.org.  

About AAF West Michigan
The American Advertising Federation (AAF) West Michigan is a non-profit industry association that serves more than 800 people and organizations throughout the region to promote professional excellence through education, advocacy, networking and community affairs. AAF West Michigan members work in many different fields, including advertising, marketing, communications, public relations, printing, video production and graphic arts. For more information, contact 616.459.9196 or www.aafwmi.org.