Fashion in Motion: Collaboration with GR Film Festival Inspires Unique Student Designs

Posted July 17, 2017 in Student, Fashion Studies

For the second year in a row, a collaboration with the Grand Rapids Film Festival (GRFF) gave students in Kendall College of Art and Design of Ferris State University’s Pamella Roland DeVos School of Fashion the opportunity to design in response to the visual aesthetics, sonic elements, and thematic underpinnings of film.

While last year’s project involved short narrative film entries to the GRFF, this time around students were asked to interact with music videos. The idea, says GRFF President Jen Shaneberger, is to widen the sphere of the Grand Rapids film community by welcoming creatives from other disciplines.

“We want to make Grand Rapids a collaborative community,” explained Shaneberger. “For that to happen, we have to be intentional about inviting different organizations and artists to the table. KCAD's talented Fashion Studies students drawing inspiration from the efforts of these filmmakers and musicians is the perfect example of a supportive artistic community. Their designs were a great encouragement and compliment to these artists." 

KCADstudent fashion designs at the Grand Rapids Film Festival(above and below): KCAD student-designed garments showcased at the Fashion for Music and Film event (images courtesy of the Grand Rapids Film Festival)

KCAD student-designed garments at the Grand Rapids Film Festival

The students’ designs were showcased alongside screenings of the music videos at the Fashion and Music for Film event held this past April.

Students Andrew Taylor and Mackenzie Stegmeier created looks inspired by the video for “AB Part II,” a song by Grand Rapids hip-hop artist, DJ, and fashion designer Adrian Butler.

Another local hip-hop artist, Matt Rose, offered up the video for his song “Sick” to students Chelsey Sawallich and Carmen Thomas.

Mackenzie Schmaltz and Accél Purcell created looks in response to “Dust,” a music video capturing dance choreography in slow motion that was created by South African cinematographer Sloan Inns.

KCAD Students at the Fashion for Music and Film eventThe KCAD students on stage next to the models showcasing their original fashion designs (image courtesy of the Grand Rapids Film Festival)  

Learn more about KCAD’s Fashion Studies program at