Forbes Taps KCAD Alum to Explore Branding as Legacy
How do you create a brand that resonates as strongly with your audience as it does with you? KCAD alum Tiffany Neuman ('03, Visual Communication) recently sat down with Forbes to share some of the sage wisdom she's gained building her own brand strategy business, Tiffany Neuman Creative, following 15 years in the corporate world working with the likes of FedEx, Stoli Vodka, and Burt's Bees.
Tiffany Nueman (credit: Carolina Luna Photography)
These days, Neuman leverages her experience crafting legacy brands for A-list clients to help online entrepreneurs and influencers attain the same kind of visibility, and more importantly, staying power. Her passion lies in helping independent clients around the world avoid the pitfalls of "one-size-fits-all" solutions or "as-you-go" DIY approaches to create a strong brand foundation they can build their business on. And in large part, her success stems from having walked the same path herself.
"Having my daughter made me realize that living my original dream of being a Creative Director was fulfilled and I wished to create my own business where I could work with who I wanted, when I wanted," Nueman says. "Working with online entrepreneurs opened me to a whole new world of self-development and growth that keeps me constantly learning and loving what I do!"
Check out some of the brands Tiffany Nueman Creative has helped bring to life below!
(images courtesy of Tiffany Neuman Creative)