KCAD Students Take Home 11 West Michigan ADDY Awards

Posted March 12, 2024 in Student, Graphic Design

Students in Kendall College of Art and Design of Ferris State University’s Graphic Design program achieved top honors at the 2024 West Michigan American Advertising Awards, the region’s biggest stage for advertising design.  The West Michigan chapter of the American Advertising Federation (AAF) awarded a total of 11 ADDY Awards to KCAD students, including 2 Gold, 2 Silver, 6 Bronze, and one of three coveted Judges’ Choice Awards. 

Leading the way was KCAD senior Emilee Holzwarth, who earned a Judges' Choice Award and Bronze Honorable Mention with “Yellowstone Forever Billboard,” a striking outdoor billboard for Yellowstone National Park, and a Gold ADDY for "Mokaya Rebrand," a sophisticated brand identity campaign that highlighted the local artisan chocolate boutique’s reputation for decadent confections.  

The American Advertising Awards recognize and reward creative excellence in advertising at an annual competition that attracts more than 40,000 entries at the local and regional levels. The West Michigan chapter belongs to AAF District 6, which includes clubs from Michigan, Indiana, and Illinois.  

Those students who won Gold ADDY Awards will automatically move on to the district level of the competition, while Silver ADDY winners can advance via entry fee.  With a good performance, those competing in districts will have the chance to showcase their designs on the national stage.   

See below to explore the list of all KCAD student winners: 

JUDGE’S CHOICE ADDY AWARD


Emilee Holzwarth – “Yellowstone Forever Billboard”  
Category: Out of Home & Ambient Media – Outdoor Board 
Faculty: Joan Sechrist 
A billboard featuring a bison next to a car with the words "place your bets. respect from a distance" displayed.

 

STUDENT GOLD ADDY AWARDS


Michael Thompson – “Spore Print Press - Zine”  
Category: Sales & Marketing – Magazine Design 
Faculty: Jason Alger 

 

Emilee Holzwarth – “Mokaya Rebrand”  
Category: Cross-Platform – Integrated Brand Identity Campaign 
Faculty: Joan Sechrist and Angela Dow

 

STUDENT SILVER ADDY AWARDS


Abigail McDiarmid – “Medusa Curly Hair Care Packaging” 
Category: Sales & Marketing – Packaging 
Faculty: Ron Riksen 

A set of branded medusa hair care products with packaging.

 

Abigail McDiarmid – “Medusa Curly Hair Care Illustration”  
Category: Elements of Advertising – Illustration Campaign 
Faculty: Ron Riksen 
Logo illustration of a person with hair and snakes on top of their head with text "Medusa curly hair care"

 

STUDENT BRONZE ADDY AWARDS


Emilee Holzwarth – “Yellowstone Forever Billboard”  
Category: Out of Home & Ambient Media – Outdoor Board 
Faculty: Joan Sechrist 
A billboard featuring a bison next to a car with the words "place your bets. respect from a distance" displayed.
 
 
Abigail McDiarmid – “PetSmart Redesign Campaign”  
Category: Cross-Platform – Integrated Brand Identity Campaign 
Faculty: Joan Sechrist 

PetSmart brochure mockups including variations with a bird, snake, dog, and rabbit.

 

Kendra Mobley – “Cattle Cruisers Windstar Radio Ad” 
Category: Film, Video & Sound – Audio/Radio Advertising 
Faculty: Joan Sechrist


 

Michael Thompson – “Sifting Through Tundra”  
Category: Elements of Advertising – Still Photography, Single 
Faculty: Jason Alger 

A person with bow hunting equipment kneeling down in a bush during the fall season.
 
 
Michael Thompson – “Two Weeks Above the Arctic Circle”  
Category: Elements of Advertising – Still Photography, Campaign 
Faculty: Jason Alger 

Natural landscape with brown grassy fields and a person with hunting equipment walking toward a forest with green and golden yellow trees.

 

Alexandra Seidel – “Heart of the Reef”  
Category: Cross-Platform – Integrated Brand Identity Campaign 
Faculty: Joan Sechrist and Jason Alger

Website page mockup for Heart of the Reef organization with a description, info graphic statistics, and calls to action.

 

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