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News Bites: Alum Rob Jackson Awarded American Advertising Federation Silver Medal Award

Posted March 4, 2016 in AlumniNews BitesIllustration

The American Advertising Federation (AAF) of West Michigan has announced Kendall College of Art and Design of Ferris State University (KCAD) alumnus Rob Jackson (’89, Illustration) as the latest recipient of its prestigious Silver Medal Award.

Billboard announcing Rob Jackson as winner of Silver MedalBillboard announcing Rob Jackson as the 2016 recipient of the AAF West Michigan Silver Medal Award (image courtesy of Extra Credit Projects)

Jackson is the Principal and Creative Director of local advertising firm Extra Credit Projects. The firm celebrates their ten-year anniversary this year, and in that time has racked up numerous local and national advertising awards, including six OBIE Awards from the Outdoor Advertising Association of America (OAAA) as well as over 250 local, regional, and national ADDY awards from the American Advertising Federation. The firm is also currently representing Grand Rapids and the Midwest in the prestigious 2016 Print Magazine Regional Design Annual.

Extra Credit Projects’ clients have included the Ad Council in NYC, Anheuser-Busch St Louis, Michigan State University, Harper Collins, Mary Free Bed Rehabilitation Hospital, United Way, and the Will Rogers Motion Picture Pioneers Foundation, just to name a few. 

To be awarded the Silver Medal, a nominee must demonstrate success and original thinking in their field, work to raise standards in the world of advertising, and be actively involved in civic activities that contribute to human or social welfare.

In addition to working in advertising for over 20 years, Jackson is a US Navy veteran and has served as an adjunct faculty member at KCAD and Syracuse University and as an advisor with The Polishing Center. He has also been a longtime supporter of many organizations including AAF West Michigan, the American Institute of Graphic Arts (AIGA), OAAA, One Club, and Design West Michigan, among others.

See more of Rob Jackson’s work at extracreditprojects.com.