News Bites: Alum’s Ad Agency Earns Gold OBIE Award for Art Everywhere US Public Service Campaign
Extra Credit Projects (ECP) – a Grand Rapids advertising agency led by KCAD alum Rob Jackson (’89, Illustration) – won big at the Outdoor Advertising Association of America’s (OAAA) recnet 2015 OBIE Awards, taking home a Gold OBIE Award. ECP, in partnership with UK-based advertising agency 101, was recognized for the Art Everywhere US public service campaign, featured across America in August 2014.
Edward Hopper's "Nighthawks" on a billboard - part of the Art Everywhere US campaign (image courtesy of Extra Credit Projects)
The OBIE Awards are one of the oldest and most prestigious advertising programs, honoring creative excellence in out of home (OOH) advertising campaigns. Art Everywhere US was a public celebration of great American art selected from five leading museums and exhibited on thousands of OOH advertising displays nationwide, including billboards, bus shelters, subway posters, and additional OOH formats. The concept was inspired by Art Everywhere UK, which featured English works of art on OOH formats throughout that country.
Edward Rushca's "Hollywood" on the side of a bus (image courtesy of Extra Credit Projects)
“Art Everywhere US was one of the most spectacular chapters in our industry’s long history of contributing its resources to public service,” said OAAA Chief Marketing Officer Stephen Freitas. “With the creative support of 101 and Extra Credit Projects, we were able to bring an astonishing survey of America’s artistic heritage directly to the people.”
Roy Lichtenstein's "Cold Shoulder" on a bus stop (image courtesy of Extra Credit Projects)
ECP also took home a Silver OBIE Award for its Halloween-themed campaign for The Pump House Frozen Yogurt Bar in Grand Haven, MI.
More information on the OBIE Awards can be found at obieawards.org.