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News Bites: Alum’s Ad Agency Wins National ADDY Award for Advertising Iconic American Art

Posted June 17, 2015 in AlumniNews BitesIllustration

Grand Rapids advertising agency Extra Credit Projects, led by Creative Director and KCAD alum Rob Jackson (‘89, Illustration), continues to rack up the awards for its Art Everywhere US public service campaign, featured across America in August 2014.

At the recent 2015 National ADDY Awards, the firm earned a Silver ADDY for the campaign, a public celebration of great American art selected from five leading museums and exhibited on thousands of out-of-home (OOH) advertising displays nationwide, including billboards, bus shelters, subway posters, and additional OOH formats.

Specifically, the ADDY award honored Extra Credit Projects’ execution at the New York Port Authority, where Grant Wood’s iconic “American Gothic” was displayed on a staircase.

work by Extra Credit ProjectsGrant Wood's "American Gothic" displayed on a staircase at the New York Port Authority for the Art Everywhere US campaign (image courtesy of Extra Credit Projects)

This is the second high-profile national award given to Extra Credit Projects for the campaign, which recently earned a Gold OBIE award from the Outdoor Advertising Association of America.

See more from Extra Credit Projects at extracreditprojects.com.