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Recent Graduate Opens Digital Design Agency

Posted August 10, 2010 in AlumniAlumni

John Scianna (??10, Graphic Design) considered moving to Chicago after his graduation from Kendall to launch his digital advertising and design group. Instead, the Jenison, Michigan native decided to stick around Grand Rapids after graduation.

Scianna and business partner Matt DeLong recently launched Deka Creative, a digital advertising and design group. The young entrepreneurs concluded Grand Rapids was a much more appealing location for their fledging firm because it offered a lower cost of living, quicker drives to clients and other destinations, a vibrant community, and a lot less competition in the 20-something crowd.

"There's definitely a huge design crowd in Grand Rapids, but they're a bit older than us ?? 30s and 40s," says Scianna. "We're young, fresh and understand how to connect with a younger audience," he says, adding the pair can offer clients a "rare mix" of strong design talent and a deep knowledge of internet youth culture.