Advanced Studies in Design and Innovation Management Certificate

DESIGN + BUSINESS = SUCCESS

See what industry leaders have to say about the importance of design to business, innovation and sustainability:

"The natural evolution from design to design thinking reflects the growing recognition on the part of today's business leaders that design has become too important to be left to designers."

- Tim Brown, Change By Design

"The companies that are getting the most attention are incorporating design thinking businesses like Starbucks, Apple, and local businesses like Herman Miller."

- Max Shangle, Program Co-Founder

"Understanding the value of design is a business imperative. Recognizing design as a business problem-solving discipline becomes an educational opportunity. This concentration helps bridge the gap between design and business."

- John R. Berry, Senior Consultant, Greystone Global; Visiting Professor

"The most successful businesses in the years to come will balance analytical mastery and intuitive originality in a dynamic interplay that I call design thinking. The firms that master [design thinking] will gain a nearly inexhaustible, long-term business advantage."

- Roger Martin, The Design of Business

"Students say they've changed their approach to how they handle business because they're a more systemic thinker. Instead of reacting to a situation, they try to understand the circumstance, and design a solution around it."

- Angie Dow, Program Co-Founder