KCAD's Bachelor of Fine Arts in Digital Art and Design degree program prepares graduates
to be innovative artists and designers capable of creating rich media experiences
that combine imaging, animation, sound and interactivity.
With substantial flexibility in the degree of specialization/ generalization built
into the curriculum, students will be able to develop portfolios in one or more of
these professional media markets: Visual Development, 2D Animation, 3D Game Art, Motion
Design, or Interaction Design.
Digital Art and Design Multimedia Design Reel
Digital Art and Design Entertainment Art Reel
The Digital Art and Design degree program inspires innovative thinking and making
at the intersection of graphic design, video, animation, digital 3D, illustration,
interaction design, and sound. Through collaborative projects and individual creative
expressions, you’ll dive deep into industry-standard digital workflows, enabling you
to seamlessly adapt to an ever-shifting media landscape.
The program is designed to provide you with opportunities that are cross-platform
and user-experience driven, blending self-directed learning with hands-on instruction
by experienced professionals. Projects and studio work may be centered around public
service content, while allowing the freedom of creative expression that is necessary
for you to find your own voice.
You’ll also round your education out with a wide range of general education and art
history courses that will stimulate your curiosity, broaden your perspective, and
inspire new creative expressions. KCAD’s flexibleGeneral Education Pathwaysmodel empowers you to direct your learning by exploring topics you find most engaging
While earning a Bachelor of Fine Arts in Digital Art and Design, you will become a
forward-thinking artist and/or designer capable of creating dynamic and engaging narratives
and user experiences across a number of different disciplines and media. You’ll cultivate
critical thinking skills, collaborative processes, and a broad world view, as well
as intangible skills such as a keen sense of story and a fearless approach to art
and design technologies.
In addition, you’ll graduate with a robust portfolio of work in one of two focus areas:
Multimedia Design- including interaction design for the web, apps, virtual reality, and the internet
of things as well as video and motion design animation.
Entertainment Art- including 2D animation, 3D game art, and concept and production art for games and
The Digital Art and Design program at KCAD fosters a tight-knit community centered
around our physical learning spaces and the student-designed website,DAD Hub. There, students share their work with each other, gain valuable industry perspective
by watching alumni interviews and reading industry reports, and absorb massive amounts
of information from a dynamic collection of resources including software tutorials,
technical walk-throughs, and more.
Digital artists and designers participate in creative, fast-paced work environments.
As a Digital Art and Design student, you’ll graduate with a versatile skill set that
can be applied in a diverse array of fields, including entertainment, advertising,
retail, information, and education.
Possible careers include:
Interaction Design (web, mobile app, AR, VR, mixed)
2D & 3D Graphic Artist and Animator
User Experience Designer
Graphic User Interface Designer
User Experience Tester
Video and Motion Graphics (tv, web, film, corporate)
2D/3D Motion Graphics Animator
Social Media Designer
2D Production Art
2D Character Concept Artist
2D Character Designer
Graphic User Interface Designer
3D Game Art
Soft & Hard Surface Modeler
Layout (setting up environments)
Visual Development for Games & Animation
2D/3D Character Concept Artist
2D/3D Prop & Environment Concept Artist
2D Character Animation
Layout (setting up scenes)
The Digital Art and Design program provides hands-on experiences via high-end equipment
and on-campus facilities, including multiple Cintiq studios, a green screen production
room, anaudio recording studio, and a wide range of cameras, microphones, lighting equipment, and more available
for student use. You’ll also have access toThe Dow Center FlexLab, KCAD’s state-of-the-art digital fabrication facility featuring 3D printers and scanners,
laser cutting and vinyl cutting machines, wide format printers, and more; and theKCAD Library, which provides access to millions of books through the MeLCat shared library catalog
as well as access to specialized research databases and subscriptions to scholarly
Digital Art and Design graduates thrive in creative, fast-paced work environments.
The skills you’ll gain in the program can be applied to a geographically diverse,
broad-spectrum landscape that serves many purposes, including: entertainment, advertising,
retail, information and education.
With substantial flexibility in the degree of specialization/generalization built
into the curriculum, you’ll be able to develop portfolios in one or more of these
professional media markets: Interaction Design, Motion Design, Visual Development,
3D Game Art, and 2D Animation.